2 de março de 2011

livro. daniel miller.

a theory of shopping [making love in the supermarket] 1998.


(...) By the same token these previous studies provide the bulk evidence for the centrality of love and care as the ideology behind the mundane domestic activities such as shopping, to which this case study becomes merely an additional exemplification. The primary examples are these highly conventional expressions of care and concern within households. But there is a wide range of other ways in which love is expressed. (...) Not every shopping pratice is about love; there are others that relate more to selfishness; hedonism, tradition and a range of other factors. What I will claim, however, is that love is not only normative but easily dominant as the context and motivation for the bulk of actual shopping pratice.


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super carrinho. faça as idéias rodarem aqui também.
obrigada pela participação no debate.