the waste makers. 1960
[ estratégia do desperdício. são paulo: ibrasa, 1965 ]
Most of these marketing experts, despite their air of chronic excited optimism, are grappling with a problem that would frighten the wits out of less resolute people. That problem is the specter of glut for the products they are already endeavoring to sell. If we could probe the real dreams of these marketing people as they slumber restlessly at night, we would find—when a smile finally settles on their faces—that they are not dreaming merely of more bewitching products to sell to us. More likely, they are dreaming that they are in their private world of the future, where selling has again become easy because the haunting problem of saturation has been vanquished. This Utopia might be called Cornucopia City, and its setting is out on the misty horizon of time.
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super carrinho. faça as idéias rodarem aqui também.
obrigada pela participação no debate.